Why the Olaplex Hair Perfector No. 3 is a must-have in 2021

Updated: Apr 4

One TODAY editor swears by the weekly hair treatment for taming frizz.

Image by: iprogressman / Getty Images

By Rylee Johnston - Feb 26, 2020 - 11:41 AM PST / Updated March 18, 2021,11:01 AM PDT

Great hair can make you feel confident and ready to tackle the day. But when your strands get dry and damaged from dyes and heat tools, those perfect hair days can be hard to come by — especially if you're now making fewer trips to the salon.

Sometimes a great hair treatment can be the trick to getting your locks back on track. Shop TODAY's director of e-commerce Jennifer Birkhofer has recently been swearing by the Olaplex Hair Perfector No. 3 Repairing Treatment to combat frizziness, and it turns out the product is also expert approved.

"It’s very popular and it’s a really great treatment to use after

color," Edward Tricomi, co-founder of Warren Tricomi Salon, told us. "It holds (color) in, rebuilds and hydrates the hair."

For best results, the brand suggests applying to wet hair for at least 10 minutes, then shampooing and conditioning as usual. It's meant to be used once weekly, but those with more damaged strands can use it up to three times per week.

The concentrated treatment aims to bond together damaged hair and repair split ends for a healthy look. Tricomi told us the special blend of polymers, alcohols and salts is what gives the treatment its hydrating effects.

Birkhofer's hairdresser initially recommended the product, and now it's become a staple in her routine.

"My hair gets really frizzy in the summer and is prone to damage, and I'm always looking for a new treatment," Birkhofer said. "I bought this and instantly loved it. Once a week, I wet my hair and put a good dollop of this mask on before I shower and leave it in for 10 minutes or so. Then you just shampoo and condition as you normally would and your hair is so soft and shiny!"

Verified Amazon reviewers also say the treatment has helped nourish their hair and reduce damaged ends.

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Salon AM is a haircut, color, and stylist salon located in Gainesville Virginia specializing in the Kacey Welch hair extension method. Amber Mayo studied with Redken artists and other noteworthy celebrities.

Amber Mayo is totally committed to hair health and Olaplex is a brand "she dies for." Contact Amber today for a consultation!

Salon AM has no affiliation with anyone mentioned in this article. Please refer to the original article as posted and credited above.

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